According to the announcement made by Rahal Letterman Lanigan (RLL) Racing, Blu Cigs, a brand of electronic cigarettes with superior styles and excellent quality, is extending partnership with them. It is now the primary sponsor for no. 15 Indy car handled by Graham Rahal for the approaching Baltimore Grand Prix (September 1) and Grand Prix of Houston doubleheader races (October 5-6).
Open-Wheel Racing Presence By Blu Cigs
Prior to this, Blu e cigs has already taken the visible presence in the open wheel racing environment as it had been an Incy Car team associate sponsor for Indy car No. 15 with Graham Rahal as its racing driver during the entire season for 2013.
Matt Coapman, Marketing Vice President of Blu Cigs, said that they are excited for this increased engagement where it is now taking lead in the primary sponsorship of Baltimore and Houston Grand Prix races. These two races are too high profile that company is looking forward to a thrilling sponsorship.
The recent involvement of the company earlier in the Indy car race season had a positive response, according to Coapman. Thus, it is now anticipating an opportunity to keep on captivating crew and fans with innovative promotions and marketing so this motorsport season will be a memorable one.
New Class Of Smoking Alternatives From Blu Cigs
It was 2009 when the company was initiated and now, it still continues to lead the way in introducing a new class of smoking alternatives in the form of electronic cigarettes to American consumers.
The company has been realistic in pursuing this goal by always focusing on providing the best experience to customers. Then, last year in April, the tobacco giant Lorillard Inc acquired the electronic cigarette company. This acquisition only led to the better placement of Blu Cigs as the market leader and pushed the brand toward its tremendous growth in the category.
Blu is based in North Carolina and up to now, it is still a brand that is setting the standards that other companies only follow. It remains true to its commitment to responsible marketing and product innovation.
Blu electronic cigarettes are products offering the authentic-like feel of conventional cigarettes. The user can still receive the sought-for nicotine hit with no offensive smell, messy ash or detrimental smoke.
Users of Blu electronic cigarette will not be mistaken as smoking regular cigarettes because of the distinctive design of the device. Instead of the usual red lighted tip and white casing of most electronic cigarette devices, Blu has blue glowing LED tip and black casing.
Ion many high profile shows, major motorsport events and music festivals, Blu Cigs were previously featured. Prominent figures in the entertainment industry also prefer Blu over other brands. Blu product line includes rechargeable and disposable devices; various flavors of e-liquid in varying levels of nicotine.
About RLL Racing
Rahal Letterman Lanigan Racing is based in Hilliard, Ohio and in Brownsburg, Indiana. It is co-owned by Bobby Rahal (3-time champion of Indy Car racing and 1986 Indianapolis 500 winner), David letterman (CBS late night show host) and Mike Lanigan (Mi-Jack co-owner).
For 22 years, the team has already been competing and it is still working to gain 30 more wins. Co-owner Bobby Rahal said that the response they got for this season from the Indy Car industry with the involvement of Blu Cigs has been a great one. He said that they are looking forward to have the company as their primary sponsor for the upcoming races of Grand Prix in Houston and Baltimore.